Product Marketing Manager — Leotek Electronics

Job description

Product Marketing Manager

USA division of a growing Global LED lighting company is seeking an experienced Product Marketing Manager responsible for LED lighting products. These products will serve the outdoor utility and commercial markets or street lighting in North America.

Essential Functions:

  • Develop and own segment strategy with focus on key growth areas and opportunity pipeline creation
  • Define value proposition and be the subject matter expert (SME) on segments and applications
  • Drive revenue growth and maximize gross margins within segment
  • Be the Voice-of-the-customer (VOC): Identify customer problem, needs and requirements for solutions
  • Provide communication management between Sales and Product Management
  • Identify market and customer needs; work with Product Management to drive business cases for new product development and roadmaps
  • Lead, manage and execute launch activities of new product introductions in close co-operation with Sales team and Product Management
  • Establish and drive key third-party partnerships and ecosystem to increase product portfolio value
  • Lead Marcom activities supporting our product portfolio, trade shows, customer engagements, and press releases
  • Develop and execute G2M strategies for segments
  • Drive product forecasts within assigned segments, both long-term potential and short-term demand outlook, and the opportunity funnel
  • Define and manage the sales channel for the market segment in cooperation with Sales team
  • Propose strategic alliances and major projects together with Sales Teams
  • Manage request of business enablers (eval kits, demos)

Education and experience:

  • Bachelor’s degree, or higher education
  • MBA preferred
  • Semiconductor, LED or engineering background required
  • 8+ years of Product Marketing and/or technical experience
  • Background in Lighting and/or Infra markets preferred
  • Excellent written and oral English communication skills.
  • Proven Leadership track record with experience in managing cross-functional teams
  • Contract management/negotiation preferred
  • Problem solving methodologies and tools
  • Market/Application knowledge
  • Technical product knowledge
  • Bilingual in English and Mandarin is a plus


  • Leadership skills
  • Collaboration Skills
  • Communication Proficiency
  • Flexibility

Supervisor Responsibility
This position has no supervisory responsibilities.


Occasional travel and evening/weekend work for customer events

Leotek Electronics USA LLC has work environment that promotes diversity, equal opportunity, embraces change, and provides leadership opportunities to its talents.

Job Type: Full-time

Interested candidates should send their resume to [email protected]

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