Acuity Brands Sells NYC Rep Agency

Ricky Reese: “In preparation for market recovery and in an effort to increase sales in key regional areas, we’ve decided to sell one of our internally managed agencies.”

ATLANTA – February 18, 2021 — Acuity Brands, Inc. (NYSE: AYI) announced today it has agreed to sell its New York Digital Agency to Illuminations, Incorporated (I2), headquartered in West Chester, PA, effective March 1, 2021. This sale is consistent with Acuity Brands’ ongoing transformation strategy to significantly increase value to customers and sustainably grow its business.

“Through I2, Acuity Brands has a tremendous opportunity to strengthen its brand presence in one of the largest lighting markets in the world,” said Richard Reece, President of Acuity Brands Lighting. “We are pleased that members of our New York Digital team will join I2, a leading industry agency with a successful track record in delivering value to customers.”

“Over the last decade, we have seen enormous synergies emerge between the metro Philadelphia and the greater New York City market,” said George Lyngarkos, CEO of I2. “More designers, contractors, distributors, and developers than ever before are doing major work in both markets.  We believe that servicing both of these key regions will be a massive benefit for our customers as they utilize our best-in-class service platforms and product line offerings.”

Erik Frykholm, Agency Principal, Chris McQuillan, Agency Principal, and approximately 20 other New York Digital employees will join the 73 employees at I2 headquartered in West Chester, PA.  The New York regional office is located at 5 Penn Plaza in Midtown Manhattan.

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