Director of Marketing – Vantage Lighting

December 4 [addtoany]

The Director of Marketing, reporting directly to the VP – Sales, Marketing & Service, has responsibility for product management, product marketing, marketing communications, brand development, marketing strategies, segment marketing programs, marketing projects and campaigns for Vantage Lighting.

Responsibilities

  • Manage development and maintenance of Vantage’s website and web presence
  • Manage development and maintenance of product specification sheets and installation instructions
  • Manage marketing budget
  • Collaborate with Sales to define effective marketing campaigns for all products and establish effective relationships with the Sales team through leadership, training, pricing and product positioning expertise
  • Create, review, approve and revise product literature
  • Execute email marketing campaigns, product promotions
  • Manage all trade show activities
  • Manage develop and maintenance of company’s social media presence
  • Conduct competitive analysis and develop competitive fighting guides and recommendations
  • Determine customer needs and desires by researching relevant market information
  • Recommend nature and scope of present and future product lines by reviewing product specifications and market requirements; appraise new product ideas and/or product changes.

Requirements

  • Bachelor’s degree
  • 5-10 of related experience in technology driven company; or equivalent combination of education and experience
  • Experience in lighting industry preferred
  • Knowledgeable on current communications trends and content marketing trends and practices
  • Knowledgeable about specification-grade lighting technology trends
  • Strong presentation, written and verbal communications skills
  • Collaborative mindset – ability to energize and activate plans across team members
  • Effective cross functional team management and project management skills
  • Ability to multitask, complete projects with tight deadlines
  • Ability to articulate good balance of technical and commercial acumen
  • Ability to learn, articulate, and support complex products and technologies

What Vantage provides

  • Competitive salary commensurate with skill level and experience
  • Competitive benefits including: Health, Dental and Vision coverage
  • An entrepreneurial and exciting company culture with significant responsibility and the opportunity to make a difference

Please email resume and salary requirements in confidence to: HR@VantageLtg.com. No calls please.