Dennis Riling rises to top commercial role as LED and Digital Horticulture hit the tipping point in the horticulture adoption curve.
AUSTIN, TX August 1, 2019 – Illumitex, a leader in Digital Horticulture and LED lighting announced today that Dennis Riling has been promoted to Head of Sales and VP of Business Development.
“Dennis’s depth in horticultural knowledge combined with over a decade’s worth of business and leadership experience makes him the ideal individual to lead our commercial efforts.” said Jeff Bisberg, Illumitex CEO. “LED is at the tipping point for adoption and Dennis’ team is aligned to support this accelerating growth. It’s Exciting.”
“Helping farmers more profitably grow crops at scale is our continued focus.” said Dennis. “We are innovating to deliver value way beyond LED lighting with our services and integrated FarmVisionAI platform. FarmVisionAI uses cameras integrated into our lighting, powered by horticulturist guided AI to detect anomalies near real time, at scale. I am proud to step into this leadership role and to do nothing less than help transform agriculture with new powerful digital solutions.”
About Illumitex, Inc:
Founded in 2005 in Austin, Texas, Illumitex is the Digital Horticulture company. Illumitex leverages the granular position of LED lighting in the CEA farm to deploy digital cameras to collect and analyze imagery of every plant, in every corner, at every moment. We go beyond lighting to deliver greater value to help digitally transform indoor farming. Illumitex LED lighting systems are based on decades of technology and help the farmer by reducing energy costs, maintenance costs, and increase plant yield, taste, color, and smell. We believe the combination of digital and lighting will open up a new age of highly productive and profitable farming. Learn more at