Marketing Expert David Gordon to Speak at NAILD Innovation 2019

February 18 [addtoany]

NAILD Innovation 2019 Conference Educates Industry April 15-18 in Reno

PRINCETON JUNCTION, N.J. — Feb. 12, 2019 –Marketing expert David Gordon will offer insights about creating demand for distributors at the National Association of Innovative Lighting Distributors (NAILD) NAILD Innovation 2019.

NAILD Innovation 2019, “The Biggest Little Light Show,” will be held April 15-18, 2019 at the Nugget Casino Resort in Reno, Nevada. There will be two-and-a-half days of in-depth educational sessions for lighting professionals, plus networking and awards. Learn more and register at http://naild.org/innovation-annual-conference/ or call 609-297-2216.

“Lighting professionals can gain this valuable industry knowledge at the NAILD conference, while having the opportunity to connect with experts like David Gordon,” said Cory Schneider, NAILD’s president. “His hyper-focused session will examine what’s happening on the retrofit side of the business, while keeping a long-term vision.”

Gordon believes lighting professionals are no longer solely focus on the messages of energy savings and rebates. The market has evolved to improving the quality of light in a workplace, enhancing environments, changing ambiance and improving functionality, he added.

“The lighting market has evolved from being driven by new construction to being more renovation-oriented,” Gordon added. “This represents the opportunity to influence design as well as help create demand by sharing ideas.”

Gordon, former vice president of marketing at IMARK Group, has worked with distributors throughout his career to help them develop growth and marketing strategies. He has written extensively on lighting, the changes in the LED market and competing in this space on www.electricaltrends.com,as well as conducts a quarterly Pulse of Lighting report.

For more information on NAILD Innovation 2019, visit http://naild.org/innovation-annual-conference/.

About The National Association of Innovative Lighting Distributors (NAILD)

Founded in 1977, the National Association of Innovative Lighting Distributors (NAILD) is a nonprofit trade association that helps its members grow their businesses with cutting-edge education, conferences, awards and sharing of best practices. Its timely Lighting Specialist educational and certificate programs serve as a pillar in the lighting industry, while its annual conference unites lighting professionals in an evolving industry. For more information, visit naild.org.