Marketing Manager — Confidential

Job Description:
The Marketing Manager will be responsible for developing, implementing and executing strategic marketing plans in order to attract potential customers and retain existing ones.

Responsibilities include:

  • Product knowledge is an essential skill; learn and understand our product features and benefits.
  • Develop and implement marketing plans including print and online advertising, social media advertising, tradeshows/events and marketing collateral
  • Manage and lead marketing team
  • Work with cross-functional peers to execute marketing tools for sales and customer needs
  • Develop relationships with vendor partners and press
  • Develop plan for adding content for the website
  • Delivering top organic rankings utilizing SEO
  • Develop, implement, and maintain Marketing budget for entire department
  • Manage e-mail marketing campaigns, including segmented e-mail campaigns
  • Manage and update both e-mail and direct mail contact lists
  • Manage social media strategy
  • Review all content for internal or external use; editorial, press releases, website content
  • Establishing the Company as a technical leader in the lighting field
  • Provide creative and design feedback
  • Ensure all documents are aligned with corporate brand identity

Key Skills Required:

  • Bachelor’s degree in Marketing
  • Excellent writing and communication skills
  • Prior management and manufacturing experience
  • Experience managing departmental budgets
  • Adobe Creative Suite, including Photoshop, Illustrator, InDesign a plus
  • Proficiency in Windows-based applications, Word, Excel, Outlook, etc.
  • Ability to multi-task in a fast-paced environment
  • Ability to work independently as well as with a team to achieve objectives
  • Lighting industry knowledge a plus
  • Knowledge of SEO, social media, web analytics
  • Must have effective project management skills

About You:

  • Must possess excellent communication skills and be self-motivated
  • Ability to manage multiple projects simultaneously
  • Extreme attention to detail
  • Professional, responsible and dedicated
  • Friendly and flexible

Benefits

  • Competitive pay
  • Health, dental & vision insurance
  • Matching 401(k) plan

Interested candidates should send their resume to admin@edisonreport.com

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