Signify Lets You Experience Lighting Before You Buy With Virtual Reality

January 17 [addtoany]
  • Signify (formerly Philips Lighting) creates virtual worlds for customers, letting them sample different lighting designs
  • New Philips Fashion Lighting VR app lets customers change lighting effects to make clothing look even more appealing

Eindhoven, The Netherlands – How do you visualize the right light for your store or city before you buy? Signify (Euronext: LIGHT), the world leader in lighting, is helping its customers do just this with the help of apps that provide an experience, showcasing the possibilities for lighting using virtual reality (VR). Now customers can step into a virtual world to visualize how lighting can transform their fashion store or city street.

Professional fashion retail customers simply download the new Philips Fashion Lighting VR iOS or Android app to their phone and place their device in a VR headset. Accurate 3D renderings enable them to then immerse themselves in a virtual fashion store and see first-hand how lighting can make shop windows more dynamic to attract a shopper’s attention and draw footfall into the store. The app lets them visualize the power of lighting to make whites brighter, blacks crispier and colors more vibrant. And it illustrates the importance of lighting in virtual fitting rooms to positively influence the buying decision.

“The reaction from retail customers is very positive,” says Ronald Gelten, Retail Fashion Lighting Manager at Signify. “They tell me wow this is fantastic, it’s amazing to see the store change when I alter the lighting – you really feel like you’re there. It makes my job that bit easier as virtual reality is a hugely powerful addition to our sales toolkit.”

Virtual city experience

Meanwhile, Signify’s new Philips Urban VR experience takes city lighting managers and planners on a journey along a virtual street, allowing them to visualize different effects from Philips street light luminaires as they walk down the road. The interactive experience allows them to make more informed decisions when selecting the lighting that’s best for their city or town. Signify has created a virtual city center, park and residential area.

“Lighting is a visual medium. This innovative app lets potential customers step into a virtual world where they can see how lighting and different designs – such as patterns cast by the different luminaires – will look to citizens. Designers, managers and smart city planners can see for themselves and feel assured about their choices,” said Chris Damkat, VR Specialist at Signify. “Today’s virtual reality technology is more affordable and accessible than ever before. It engages the senses, making it the perfect visualization tool.”

Read more about it in our Luminous magazine.

Signify became the new company name of Philips Lighting as of May 16, 2018.

About Signify

Signify (Euronext: LIGHT) is the world leader in lighting for professionals and consumers and lighting for the Internet of Things. Our Philips products, Interact connected lighting systems and data-enabled services, deliver business value and transform life in homes, buildings and public spaces. With 2017 sales of EUR 7.0 billion, we have approximately 30,000 employees and are present in over 70 countries. We unlock the extraordinary potential of light for brighter lives and a better world. We have been named Industry Leader in the Dow Jones Sustainability Index for two years in a row. News from Signify is located at the NewsroomTwitterLinkedIn and Instagram. Information for investors can be found on the Investor Relations page.

For further information, please contact:

Signify Global Media Relations
Neil Pattie
Tel: + 31 6 15 08 48 17
E-mail: neil.pattie@signify.com

Signify Corporate Communications
Elco van Groningen
Tel: +31 6 1086 5519
E-mail: elco.van.groningen@signify.com