Below are key comments from Cree’s conference call with analysts.
- “…we believe that we have sold more Cree LED bulbs at the Home Depot since our launch than they’ve sold of all other A19 LED bulbs combined.”
- “Our partnership with the Home Depot has demonstrated that great products at great prices, combined with a world-class retailer and a serious investment in marketing, can change both consumer behavior and the product category faster than many of the skeptics predicted”
- “As we have stated in the past, we are not trying to be a traditional lighting company. We’re a technology company, developing products to fundamentally change the lighting experience. We are focused on enabling the applications that require significant product innovation to shift to LED.”
- “While LEDs and fixtures drive the bulk of our financial results, the bulb is strategically important in driving LED adoption and building the Cree brand.”
- “So you can argue that our UR product lets us do something no one has ever really done before, which is it’s not a lighting fixture and it’s not a bulb. It’s essentially a product that enables a very large chunk of the electrical contractor industry to get into the LED upgrade business, and I’ll just use that as an example.”