Philips Expands Hue to BR 30

Philips announced an expansion to its Hue line of connected light bulbs today, with new BR30, GU10 and Disney StoryLight products. The new lights and accessories add to the growing family of Philips products, which currently included the Philips 3-bulb Starter Kit, single bulbs and its LightStrips and LivingColors Bloom “Friends of Hue” lamps.

The new BR30 kit launches today for $199, and includes three LED downlights, generally for use in in-ceiling light fixtures in North America, as well as a Hue bridge (ZigBee-based), power supply and Ethernet cable. Individual additional BR30 lightbulbs are also available for $59 each, but you’d need the bridge for them to work. Up to 50 Hue lights can be connected to a single Hue bridge. Each bulb offers approximately 80 percent power savings over their incandescent equivalent, and should offer a total lifetime of 15,000 hours. Read more at techcrunch.com