“Did the nineties call and demand their website design back?”
We have heard variations of the above comment a few times since rolling out our new look last week. When we launched EdisonReport.eu in 2013, we worked with several consultants for a new look and it was well received by our readers. We took a similar approach with our flagship site, EdisonReport.net.
A few noteworthy improvements:
- Faster loads. There were times when the loading was painfully slow, especially with pictures. Our consultants found a way to dramatically speed the loading process.
- Search bar within the site. Previously readers would have to use Google or other search engines to find past articles. Because we updated the skin of the site, but kept the same database, all past ER articles are searchable within the site.
- The background color changed from yellow to white. This is especially important when we show products or people as most products are shot on a white background, so they will now blend better within the site.
- Direct links to exterior links. Perviously one would click on a link from the home page and be taken to a page within EdisonReport. From there the reader would click a second time to reach the actual article. Instead of two clicks this can now be done with one.
- Some companies prefer a square banner to the rectangle so we added a 300 x 250 banner above the Jobs column.
There are several smaller improvements such as eliminating the words: Facebook, Twitter, and Linked-In. We are confident that in 2014, our readers can navigate just fine using the logos.
We love feedback and believe in continuous improvement, so keep sending your suggestions to us at [email protected].