Position: Marketing Manager
Job description
Key duties/responsibilities of the Marketing Manager:
- Create, implement, and monitor a process that allows the company to implement the Brand and Communication strategy, standards and practices for each of the related companies that elicit the behavior, emotion and recognition objectives of the each company, while maintaining uniformity in message, including templates, tag lines, and logo usage.
- Author the key messages for all audiences to communicate our core brand identity.
- Manage both external and internal resources where appropriate to effectively and efficiently execute all communication activities and public relations (marketing materials, advertising, client communications, direct mail, marketing campaigns, press releases, content for trade publications, etc.) by set deadlines and within budget.
- Author annual strategic marketing plans for each company.
- Provide strategic and tactical Marketing support to Focus Distributors.
- Develop and approve press releases, copy for marketing materials, advertisements, and other related material.
- Oversee all packaging development
- Manage media relations, research editorial opportunities and build relationships with key industry media.
- Build and maintain strong relationships with internal and external key stakeholders to ensure proper messaging of company beliefs and service offerings.
- Develop and manage both the Communications calendar and the Marketing budget.
- Contributes to the total growth and effectiveness of the department, communicating openly, solving problems proactively, offering creative ideas, mentoring and fostering professional growth opportunities, and serving a positive, engaged leader.
- Perform related work as required.
Marketing Manager Job Requirements
- A Marketing diploma or degree (MBA preferred) followed by a minimum of ten years of professional services in marketing and communications leadership role.
- Preferred experience in lighting (lamps, fixtures, LED)
- Proven ability to create successful strategic Marketing plans.
- Extensive experience in all aspects of developing and maintaining marketing strategies to meet organizational objectives.
- Strong understanding of customer and market dynamics and requirements.
- Willingness to travel and work in a global team of professionals.
- Proven ability to oversee and manage all marketing, advertising and promotional staff and activities.
- Thorough understanding of branding principles and tactics through multimedia including the Web.
- Proven ability to design, develop and implement both strategic programs and supporting tactics.
- Superior written and verbal communications skills, coupled with highly developed interpersonal skills.
- Strong project management skills with demonstrated ability to multi-task and set priorities within tight time lines and high client expectations.
- Ability to quickly grasp complex technical and business concepts and express them in clear language.
- Flexible and open to changing priorities and managing multiple tasks simultaneously within compressed time frames.
For consideration, please send resume, cover letter and salary requirements to: [email protected]