Rexel USA Appoints John Pehler as New Chief Digital Officer

Rexel USA announced today that John Pehler is appointed as Chief Digital Officer and has joined the company effective January 10, 2022.

In this role, Pehler will partner with the entire Rexel USA executive leadership team to lead and further accelerate the digital strategy and transformation across the country. “We are honored to welcome John to the Rexel family and are thrilled to leverage his passion for technology and innovation’” said Jeff Baker, CEO Rexel USA.

Pehler brings to Rexel USA many years of digital expertise and has consistently demonstrated his ability in leading digital acceleration. Prior to this appointment, Pehler has held executive leadership positions including, Global Head of Digital Customer Engagement at Caterpillar Inc. and Director of Digital Experience & Strategy at W.W. Grainger, Inc.


Rexel USA, the parent corporation for Rexel Group business activities in the United States, is headquartered in Dallas, Texas and is one of the largest distributors of electrical products, data communication and related supplies in the United States. Rexel USA operates its electrical distribution business in the United States through eight Regions that go to market under various banner and trade names, including Rexel, Rexel Automation, Gexpro, Mayer and Platt Electric Supply.