SMPC Forms Strategic Partnership With SATCO

March 17, 2022 – Satco Products, inc. is excited to announce our collaboration with Sales Management Performance Consulting (SMPC). Founded by industry award winning sales leader, William W. (Bill) Marshall, SMPC will work directly with the SATCO sales management team, to further enhance SATCO’s strong market position.”Bill brings decades of experience and will focus on developing expanded opportunities within the electrical distribution channel, mentoring sales initiatives, as well as assisting in the introduction of product innovations SATCO brings to market.” – Bill Gildin, President & CEO.

“Bill Marshall is a seasoned professional. The entire SATCO family enthusiastically joins me in welcoming Bill in supporting the SATCO team.” – Alan B. Karen, Senior Vice President, Global Sales.

Satco Products, Inc., established in 1966, is a privately held New York based company that offers a wide variety of lighting products to an international lighting and electrical market, including LED, incandescent, halogen, fluorescent, HID and energy efficient lamps as well as decorative and functional lighting fixtures sold under the NUVO brand. For more information on SATCO, visit

Sales Management Performance Consulting was founded by William W. (Bill) Marshall to focus on assisting select electrical manufacturers and distributors to enhance their planning and implementation so they may accelerate their market share ambitions while maximizing mutual resources. SMPC will help build strategy formulations that increase the value of key relationships, assist talent management planning, and critical skills development. Marshall enjoyed a strong reputation as an experienced sales executive that delivered consistent and predictable sales results above market growth over a four-decade plus career. For further information contact the MarComm Dept. at [email protected].