Is LightFair’s move to every other year good for the industry? We want to hear from you. Take the poll.
Beth Brenner, Spokesperson from Signify: “Signify supports LightFair’s transition to a biennial event schedule. We value its role in advancing our industry, and it is evolving along with it. We look forward to continuing to engage with LightFair and its community to shape the future of lighting.”
Lisa Dahm, Director of Marketing Communications A.L.P.: “This will transform how we all manage new product introductions (as well as our marketing budgets)!” Editor’s Note: A.L.P.was one of the charter/founding exhibitors at the first LFI and has exhibited at every show since.
JASON ELROD, LC, Vice President of Sales & Marketing, American Lighting: “LFI moving to a biennial event has its pros and cons for American Lighting. A few of the pros are that we will have more time to prepare for the show and will more than likely be able to increase our overall budget. The CONS are that as a small company who introduces 10-20 new products each year, we will have to find alternative ways to get the word out about our new product introductions for those years where LFI is not happening. At the end of the day, our ability as a small company to pivot will continue to play to our advantage over many of the larger corporations. All in all, we support this move, but will definitely need to adjust our trade show and marketing strategy to account for the change.”
CONFIDENTIAL: “Off the record…… I’m disappointed. Product development/new products are coming out weekly! Seeing our distributor partners, meeting new people, networking…… that is a big key to growing my business. I would think that the education part is just as important with all the changes that seem to happen daily….”
“LEDVANCE has exhibited at LightFair since its beginning as it is a premier gathering of our customers and partners. We all have adapted through COVID to improve our communication on new products, deal with global supply chain issues, and maximize resources and efficiencies. Every other year for LightFair makes sense in today’s environment as it puts an added importance and value on the show and participation,” said Jonathan Lubeck, US CEO, LEDVANCE LLC. “This is a great initiative by LightFair management, and we look forward to being at the show in 2023.”
We want to hear your opinion. Take the poll: https://www.surveymonkey.com/r/5S95ZLH