Jim Benson Joins Energy-as-a-Service Leader Redaptive as Vice President of Marketing


DENVER – Redaptive welcomes Jim Benson as the company’s new VP of Marketing. Jim will lead the Redaptive Marketing team to drive greater awareness of its brand and solutions in the market and increase revenue through lead-generating marketing activities.    

“We are thrilled to welcome Jim Benson as Redaptive’s new VP of Marketing.” said Redaptive Chief Product Officer Ricky Singh. “With his extensive experience in both energy and software, Jim is the perfect fit to lead our marketing function and elevate Redaptive’s position in the market. We look forward to achieving new levels of success under his leadership.”    

“Being part of a company that can simplify the process of being more sustainable and profitable to its customers is super exciting. I want a more sustainable world, and helping to make that a reality is inspiring.” Said Benson.    

Previously, Jim spent over 20 years running marketing and brand functions for GE, GE Current, Hoover, and more.    

About Redaptive 
Redaptive is a leading Energy-as-a-Service provider that funds and installs energy-saving and energy-generating equipment. Redaptive’s programs help many of the world’s most sophisticated organizations reduce energy waste, optimize cost, lower carbon emissions, and meet their sustainability goals across their entire real estate portfolios. With Redaptive, customers can overcome capital and resource barriers to achieve energy-saving benefits quickly, all with continuous data powered by Redaptive’s proprietary metering technology. Redaptive was founded in 2015 and is headquartered in Denver, Colorado. For more information, visit: Redaptive.com.