XICATO, the Company. We are a very early stage Silicon Valley based Solid State Lighting Module startup. We are focused on bringing value added solid state lighting modules to the global lighting industry. Xicato’s experienced executive team collectively has more than 70 active years in the (Solid State) Lighting industry, including R&D, Marketing, Supply Chain, Manufacturing, New Business Development and General Management.
CAREER and BENEFITS
We believe in internal promotion against hiring from outside when growing the company. If you deliver and the results are there, the opportunity exists to grow rapidly with the company. At the same time, we provide better than industry-average benefits.
THE ROLE
As part of the core team, we have an immediate need for an experienced hands-on Marcom Manager. This position will be responsible for the strategy and coordination of all marketing communications related activities. These activities include eblasts, advertisements, press releases, social media, event coordination, and the Xicato web site. This is an excellent opportunity for a highly motivated, communicative and driven person who enjoys a dynamic environment to make a significant impact in an exciting and rapidly growing industry.
RESPONSIBILITIES
• Execute internally and with agencies on production of all marcom activities
• Manage and write copy for website updates, maintenance and new product sections
• Project manage all trade shows and customer/end user events
• Plan and coordinate partner and customer co-marketing
• Plan, write and execute all product launch collateral
• Maintain our global mailing list
• Plan and create eblasts and mailings
• Work with internals teams to create and submit abstracts for industry speaker/paper presentation opportunities
• Manage advertising activities including creating content and working with outside agencies
EXPERIENCE
• Strong contact base in the lighting industry
• 5+ years B2B marcom management experience
• Managing and executing on trade show events
• Writing highly technical copy for various media
• Managing new product launch campaigns
• Graphic design experience a plus
SKILLS
• Excellent writing and verbal communication skills
• Ability to tell a highly technical story
• Knowledge of web design
• Creative, intelligent, and organized individual
• Excellent attention to detail, great follow-through and ability to multi-task
EDUCATION
• Degree in marketing or related field
For consideration, contact [email protected]
EOE