Milford, CT – May 16th, 2018 – Q-Tran, Inc. a Connecticut based lighting Manufacturer, today announced that it has hired Drew Sirico, seasoned Brand and Digital Marketing professional of 18+ years as Chief Marketing Officer (CMO). Sirico has extensive experience in the B2C and B2B retail/technology space and looks to apply his skill set in the lighting industry. Most recently, as Senior Director of Marketing & eCommerce for Edible Arrangements International, Inc., Drew managed all digital customer acquisition tactics and oversaw 4+ years of steady YoY eCommerce revenue growth. When asked how his prior experience could extend to the B2B-centric lighting market Mr. Sirico explains, “The great thing about Marketing, particularly Digital Marketing is that it’s virtually industry agnostic. The same principles employed to capture new users and improve conversion rate in B2C applications can be used in a rep-reseller/distribution environment, just with slightly different goal tracking.” Sirico already has some experience in the lighting space, having worked at Q-Tran as its Marketing Director from 2002 to 2005.
When asked about Drew joining the team again in 2018, Gean Tremaine, President of Q-Tran says, “In addition to extensive Marketing experience, Drew has a leadership pedigree that we are excited to have permeate throughout the entire organization. We are thrilled to have him on board.”
About Q-Tran, Inc.
Q-Tran, Inc. was founded in 1993 in response to an industry need for transformers specifically designed for low voltage lighting. The company has grown to sell over 300 varieties of Transformers and LED Power Supply Centers. In 2013, Q-Tran introduced Linear LED Lighting and Extrusions, quickly becoming one of the most trusted names in the industry. Q-Tran continues to be an industry leader by applying the same high standards, innovative design and dedication to produce only the highest-quality products. Q-Tran proudly designs and manufactures lighting solutions in Milford, Connecticut.
To learn more about Q-Tran’s product offerings, visit www.q-tran.com