Goodbye Rochelle

If LIGHTFAIR were a publicly traded company, its stock price would have dropped precipitously in after-hours trading yesterday.

Longtime employee, Rochelle Richardson, announced she was leaving to pursue other opportunities.  She has been the face of LIGHTFAIR for the past 12 years.

Your humble editor spoke to Rochelle this morning and she explained, “It has been an honor to collaborate with the IALD, the IES and so many professionals in the industry over the years and for whom I have tremendous respect.  These have been some of the best years of my life leading and building LFI into the successful program it is today.  As I transition, I reiterate the statement from our chairman that the LFI global franchise is well-positioned for sustained growth as we look to celebrate its 30th year anniversary at the Pennsylvania Convention Center in May.”

There are four organizations that have an outsized influence on our industry:  IES, DLC, DOE, and LIGHTFAIR.  IES had their reorganization a few years ago beginning with the departure of Executive Director Bill Hanley.  DLC was spun off from Northeast Energy Efficient Partnerships in 2017.  DOE is experiencing a transition since Jim Brodrick has retired.  Now it is LIGHTFAIR’s turn.  Last year EdisonReport broke the story of LIGHTFAIR being sold to IMC, and now we learn of Rochelle’s departure.

EdisonReport believes there are too many lighting shows, but LIGHTFAIR is clearly the leader in North America and nothing comes close.  A strong LIGHTFAIR is good for the industry and Rochelle made it stronger during her tenure.

Jo Ann Miller Marshall, President – IMC Tradeshows, told me, “Rochelle’s poise, professionalism and character define her leadership style and accentuate her tremendous talent.  It has been a supreme honor to work with her for the past 12 years.  Under Rochelle’s guidance, LFI has secured a key position on the global stage.  The indelible imprint she leaves on the show and on the lives of her friends and colleagues will be Rochelle’s true legacy.  We will miss her very much and wish her all the success imaginable.”

Lisa Yeadon, Director of Marketing Communications for A.L.P. Lighting stated, “Rochelle was instrumental in the enhancement and expansion of LIGHTFAIR into the exemplary conference and show that it is today. As an exhibitor, i have always been impressed with the efforts she has taken to learn the complexities of the lighting industry. She leaves big shoes to fill!”

In 2007, when Rochelle started with LIGHTFAIR, attendance was in the 20,000 to 21,000 range and now it has 28,000 to 30,000 attendees.  Exhibitors numbered about 425 to 450 when she began, and now they are close to breaking 600.

Mike Armstrong, Vice President of Marketing, Hubbell Lighting, “Rochelle’s leadership and support throughout the years has helped promote a positive LIGHTFAIR experience. Her leadership will be missed and we wish her the best in her next adventure.”

Rochelle is a consummate professional—always choosing her words carefully during our discussions. She is also a friend.   LIGHTFAIR, and our industry, will miss her.