Senior Lighting Executives Launch Tech Start-Up, Smarter Building Technologies Alliance

Providing LED Luminaires, Fixture-embedded Controls, and Smart Building Apps

Las Vegas, Nevada: Former executives from the LED lighting and networked controls industries have launched a new technology start-up, Smarter Building Technologies Alliance, Inc. (SBT Alliance).  SBT Alliance combines three forward-thinking companies – Direct Discount Lighting (DDL), Integrated Advanced Controls (IAC), and Glued Solutions (GSI) – to provide innovative technology-based solutions that transform how energy efficiency products, services, and technologies are delivered to the market and optimized by customers.

I’ve been in the industry for over twenty years and I’ve yet to see anyone do what we’re doing. There’s an industry-wide need for a more streamlined way to bring IoT embedded lighting to the market. Today’s smart lighting solutions should not only be constructed using the highest efficiency LED technologies, but they should come pre-embedded with wireless networked controls, pre-commissioned, and accessed directly from the factory with the most experienced organization behind it to provide project management and system provisioning.  It shouldn’t end there, though.  These systems should always come with a long-term support partner keeping the system operating efficiently while expanding and growing the system with rich application development services truly optimizing the investment in these technologies.” Benjamin Buchanan, CEO of SBT Alliance

Each SBT Alliance division modernizes how today’s advanced wireless networked controls systems are fixture-embedded, commissioned, and supported — effectively plugging this industry-wide gap.

  • Direct Discount Lighting: Providing cutting-edge LED luminaires and engineered solutions at market-leading prices.
  • Integrated Advanced Controls: Embedding any advanced wireless networked controls into any LED luminaire.
  • Glued Solutions: Making networked wireless control system deployments hassle-free through NEXTGEN provisioning, long-term support, and application development.

Leading the company are some notable industry executives, including:

  • Benjamin Buchanan, Chief Executive Officer
  • Tony Garcia, Chief Technology Officer
  • Shane Acernese, Chief Global Strategist
  • Richard Hanlon, Chief Operating Officer

Each SBT Alliance executive team member brings decades of lighting and networked controls experiences having held senior leadership roles within the industry.

Learn more about this new venture by visiting us online at www.SBT-Alliance.com

About SBT Alliance:  Smarter Building Technologies Alliance is a unique technology company that combines forward-thinking businesses – Direct Discount Lighting, Integrated Advanced Controls, and Glued Solutions – and provides innovative technology-based solutions that transform how energy efficiency products, services, and technologies are delivered to the market and optimized by customers. Headquartered in Las Vegas, Nevada, the SBT Alliance also has regional offices in Boston, Cleveland, Los Angeles, Philadelphia, and Sacramento. To learn more about the SBT Alliance visit us at www.SBT-Alliance.com