SLINGER, Wis., July. 21, 2021 – Tridonic the technology company of the Zumtobel Group, headquartered in Dornbirn, Austria has contracted Global Lighting and Controls LLC (GL&C) to develop their specification rep network for LED flexible tape solutions and control products in North America.
GL&C will select and contract lighting rep agencies in key markets to promote and sell Tridonic’s FLEX line of specification grade tape lighting and their open standard wired and wireless control products.
Michael “MJ” Johnson one of GL&C’s principals commented, “We are so proud to represent a company with such a stellar reputation for quality. Tridonic has done so much when it comes to the development and promotion of open standard lighting controls,” Johnson said.
Rajeev Radhakrishnan, Tridonic’s VP of Sales North America added, “Tridonic is a global leader in digital lighting controls and LED electronics. Our cutting-edge LED flexible tape solutions and wireless controls for architectural cove lighting applications are specified & installed in many reputed projects across the world. With the appointment of Global Lighting & Controls to represent Tridonic FLEX and wireless controls, we will set our footprint in US specification business and we are confident the GL&C team will build a strong portfolio of projects in North America with their expertise and representative network”.
GL&C has already started the process of selecting and interviewing agencies in key markets. “There is such a visible difference between the FLEX products and other tape light brands on the market.”, said Ward Christensen another GL&C principal. “Their reel2reel continuous PCB manufacturing process allows you to cut the tape at almost any point and you experience no flicker with pieces as small as 3in. long, I’ve been so impressed with the design quality.”
Tridonic is a world-leading supplier of lighting technology, supporting its customers with intelligent hardware and software and offering the highest level of quality, reliability and energy savings. As a global driver of innovation in the field of lighting-based network technology, Tridonic develops scalable, future-oriented solutions that enable new business models for lighting manufacturers, building managers, systems integrators, planners and many other types of customers.
GL&C provides sales services for both component and finished good manufacturers. GL&C contracts and manages local lighting rep agents on behalf of lighting fixture and control companies and other finished goods manufacturers. It is a turnkey service that includes order entry, technical support, warranty processing and commission payments for the agents. In addition, GL&C can provide regional sales managers to support the reps and the manufacturers.
GL&C also represents component manufacturers (drivers, sensors, chips, boards, etc.) marketing those products to fixture and control system manufacturers for the OEM market.
Contact Information for Tridonic
Contact Information for Global Lighting & Controls
Contact Information for Rajeev Radhakrishnan
Contact Information for Ward Christensen
Contact Information for Michael “MJ” Johnson