EYE Lighting International has taken its communications online through Facebook, Twitter, LinkedIn and YouTube videos to engage with its customers.
Through its digital media strategy, EYE Lighting said it will build stronger customer relations and improve its ability to meet its clients’ needs for both its commercial and utility lighting products. Customers can connect with EYE Lighting through www.eyelighting.com/socialmedia.
“We have 13 YouTube videos that demonstrate our innovative lamps and lighting products,” said Rob Freitag, vice president of marketing for EYE Lighting. “Our sales teams are also using LinkedIn, Facebook and Twitter to engage with our clients during industry trade shows. Since beginning our social strategy, we have already seen a significant increase in followers and likes from new customers.”