Using Kinetic Energy for Light

Jessica Matthews is bringing clean energy to the world, one sport at a time.

Matthews is the founder of Uncharted Play, a startup making sports equipment that generates energy as you play.

“We are organized around one simple mission — to inspire people around the world to lead playful lives and foster their wellbeing,” Matthews told VentureBeat in an interview. “Life brings up all these distractions, and it is the job of businesses to design products that make it easier for people to do good. Recycling is annoying, and a solar panel won’t inspire kids to take something apart and put it back together. What we do is put utility into the most loved sport around the world.”

Read more at Venture Beat.