DURHAM —At the company’s annual meeting, Cree Inc. CEO Chuck Swoboda said the lighting company has made a “big investment” in marketing its new consumer-targeted LED light bulbs as part of a brand-building strategy.
“We are changing generations of belief about lighting,” Swoboda said, speaking at the shareholders meeting that was held at the company’s Research Triangle Park offices Tuesday.
Cree is a Durham-based maker of LED chips, components and lights. Its business has focused on selling LEDs to commercial and industrial customers. In March, the company announced the release of LED light bulbs targeted to consumers.
Read more at the Herald Sun.