Philips is set to unveil the new branding in full with a global launch on 13 November. The branding has been developed by the Philips design team, working with partners including Interbrand, Ogilvy and OneVoice.
The company is revealing a new ‘shield’, which will form part of the new brand. This is an update of its current shield marque and, a Philips spokesman says, ‘will start to play a bit more of a role’ in the company’s branding, alongside the wordmark.
Read more at Design Week.