At LUX Live, I saw the Philips Hue for the first time and it was quite impressive. During an interview with Bruno Biasiotta, last December, I again saw the Philips Hue. I also saw the packaging.
There was something unusual with the logo as it looked as if it had been taped to the box. I remember touching the package to see if the logo was raised. After all, I was in the Philips Lighting HQ so it would make perfect sense that a prototype package happened to be lying around in a conference room. No big deal, I thought.
Later that month I was in the Apple store and I noticed the packaging was exactly the same as I saw in the Philips office. It was as if the logo was cut out crooked. If one looked close, it appeared that the upper right portion slightly leans up and the lower right portion seems to lean down.
We never quite understood why the Philips logo was printed in such a way on Hue packaging. We did not have an answer from Philips by the time we had to publish.
Today, Philips is unveiling their logo pixel-by-pixel. You can see their progress here. From what we can tell so far, it is bright, detailed, and gives a sense of how Philips culture of creating meaningful innovation has evolved into the 21st century. We can only hope the new look will make its way to the HUE.
Philips employees, worldwide, are encouraged to wear blue today and to link to the new logo on facebook.