Silicon Valley entrepreneur Eric Ries didn’t know what to think when Beth Comstock approached him at a publication party for his book, The Lean Startup, and said she wanted to talk. She was General Electric’s GE -0.08% chief marketing officer back then, in 2011, and thought his ideas might work at GE. “I was super-skeptical,” Ries recalls. “I didn’t know her. If you’d told me the CMO of a big company wanted to talk to me, I’d have rolled my eyes. My expectations were not high.”
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