December 9, 2020, Tinley Park, Illinois–Joanna Dulian, GM Lighting Marketing Manager announced ‘a new interactive, mobile-ready website’ that encapsulates GM Lighting’s growing LED linear, under cabinet and lighting accessories collection. Utilizing the latest in online technologies including selective 360° product views, interactive spec sheets and product configurators (released first quarter 2021), gmlighting.net will take GM Lighting well into the next decade and beyond.
“For a long time there was a need for a more complete and intuitive website for GM,” Joanna explained. “We wanted our website to match our dynamic growth and be something that our reps, distributors and customers would use and be proud of.”
For new products like NeoVision24™ Neon Tape, LineDRIVE power supplies, and continual upgrades to existing products like GM’s popular Vision120, the new website has proven to be the perfect showcase. GM’s popular videos as well as all tech content are provided via interactive product pages. “We also began the extensive use of QR codes to link our displays and product packaging to supportive product content,” Joanna continued. “It provides an immersive user experience to anyone who is considering specifying our products.”
GM reps will flock to the special Rep Lounge that concentrates tools and information that is particular to the needs of reps and distributors. Specifiers and customers will appreciate the easy to use layout and wealth of technical information.
Rob Gerber, GM Lighting President added, “I’m proud of the hard work that our new marketing department has put into this dynamic new website, especially when you think of all the challenges that we have had to face during this trying year. We look forward to our new website keeping everyone informed and up to date with our products well into 2021 and beyond.”
To see GM Lighting’s new website, go to www.gmlighting.net