What to learn more about how to balance creativity and profitability?
Our next BOL 90-minute webinar features Keith Granet, CEO/Studio Designer and Author of The Business Of Design on 23 February 2023. Listen on Audible to learn more about Keith’s book. Registration starts in early February. Watch for a VIP registration link to BOL Zoom Events to sign up.
The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly 30 years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the 10th anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today’s ultracompetitive marketplace.