Carmel, IN – Crescent Electric, https://www.cesco.com, ranked as the 10th largest electrical distributor in the country according to Electrical Wholesaling’s 2021 Top 150, has endorsed NEMRA’s POS / POT Minimum Reporting Standards.
Founded in 1919, Crescent Electric has over 130 locations, inclusive of those branded as Crescent, Lowe Electric, Stoneway Supply, and Womack Electric. Known for its Midwestern family values, the company strives to support their local markets and values local relationships.
According to Debra McCashin, National Vice President of Supplier Partnerships , Crescent has provided POS information to many of its manufacturers for awhile. Deb stated “We recognize the importance of POS data for our rep community. It is critical to our success as we stand up DC’s across the country.”
Crescent currently has three distribution centers supporting its branch network.
Jim Johnson, President of NEMRA, commented, “On behalf of the NEMRA independent manufacturer representatives, we appreciate Crescent’s endorsement. As companies grow through acquisition and by transitioning to an RDC model to serve their branches and customers more efficiently, the importance of POS reporting becomes more vital in ensuring independent manufacturer representatives are compensated for providing local support. Every distributor that does business with manufacturers in multiple territories can benefit by adopting the NEMRA POS standards. Thank you to Crescent for recognizing the opportunity and supporting NEMRA representatives.”
For more information on NEMRA’s POS initiative, to read the research and see which manufacturers and distributors have endorsed and adopted the standards go to https://www.nemra.org/point-of-sale-initiative.
About NEMRA
NEMRA, the National Electrical Manufacturers Representatives Association, offers its members powerful resources for educational and professional development, networking, and new business opportunities. NEMRA combines the premier sales and marketing agencies in the electrical industry with the top manufacturers. Founded in 1969, NEMRA currently has over 650-member firms in the United States and Canada. For more information, visit www.nemra.org.