Regional Sales Manager with Velaria Systems


Velaria Systems

Company Overview: 

Velaria Systems envisions a world where architects and interior designers are empowered through simplicity to create higher performing and more sustainable interior spaces that are better for people by providing fully integrated design solutions that meet human needs for visual interest, less noise, and superior quality lighting. We enable this world by delivering a revolutionary new concept-to-commissioning approach for design with a single point of accountability that combines the best products from leading brands with design support and installation services to enable complete turnkey solutions for interiors using a wide array of Performance Finishes supported by system level acoustic and lighting data. 

Position Overview: 

We are seeking an experienced Regional Sales Manager to join our talented team to help us build our growing brand in New York. As the NYC specification sales manager, you will manage relationships with the specification community and industry partners across multiple market segments. 

We are looking for someone that is passionate about interior design and providing superior fully integrated design solutions for the architect and interior designer community. You are a driven, result-based professional who can help the market unlock the full potential of Velaria. 

Position Responsibilities, includes but not limited to: 

  • Manage the day-to-day specification and sales activities. Ensuring that the specification community have the necessary information and product training to be successful. 
  • Work in conjunction with the local Rep team in the NY/NJ territory. 
  • Developing and executing business plans and strategies to deepen and broaden new customers and increase specifications. 
  • Collaborate effectively with the internal team to align with the specification community for accurate budgeting of labor and material. 
  • Demonstrate unique specification approach combining a package of products to improve acoustics, lighting and performance finishes. 
  • Assist in technical layouts, install methods with customers and the internal teams. 
  • Triangulate communication of project budget, quotation, project details and lead times with spec writer, Installation Team and general contractor. 
  • Give dynamic presentation of technical products to the specification community. 
  • Provide input on growth opportunities and new product ideas. 
  • Monitoring and reporting on sales milestones. 
  • Improve awareness and expand brand recognition in NYC specification community. 
  • Assist in forecasting and working cross-functionally with internal departments to assist with existing and new customer success. 
  • Attend trade shows, conferences, and other industry functions. 
  • Attend ‘install training’ as required. 
  • Travel as required. 
  • Other duties as assigned. 

Position Requirements: 

  • 5+ years selling B2B in the Architectural and Division 9 community. 
  • A Degree in architecture, lighting design, acoustics or business development preferred. 
  • Bringing strategic relationships with Architects, Design Firms, FF&E companies, Lighting Designers and Acousticians is a plus. 
  • Transparent, outgoing, engaging and highly focused on customer service combined with an aggressive sales personality. 
  • Knowledge of current trends in acoustics, architecture, lighting and finishes is a plus. 
  • History of specifying high end, technical and performance products. 
  • Development of national accounts in retail, hospitality, automotive and multi-location roll outs is preferred. 
  • Able to excel working in a fun, dynamic environment with evolving requirements and high expectations. 
  • Strong program and project management skills with focus on quality and attention to detail. 
  • Positive attitude as well as excellent communication, presentation, organizational and interpersonal skills. 
  • Passionate about helping customers get more out of their investments 

Contact Details: 

Velaria offers a competitive compensation package and a business culture which rewards performance. For additional information on our company, please visit our website at 

If you are interested in this position, please forward a resume and cover letter to [email protected]. Please ensure to include the job title in the subject line. 

Note: We would like to thank everyone who applies, but only those applicants under consideration will be contacted. Thank you very much for your interest in Cooledge Lighting. 

No telephone or agency solicitations please!