Colette Fleming Joins Above All Lighting as EVP of Sales
Colette Fleming has joined Above All Lighting as Executive Vice President of Sales. This marks a strategic step forward for the growing architectural-lighting manufacturer. Colette brings more than three decades of industry experience and a reputation for building strong rep networks. Additionally, she is known for expanding brand awareness. She has also guided companies through periods of growth.
Based in Florida and covering the Central and Southeast regions, Colette began the role this week. She is already moving quickly to reshape Above All Lighting’s market presence.
A Company on the Rise
Founded in 2015, Above All Lighting has steadily evolved from its early roots into a specification-focused manufacturer. It currently offers indoor, outdoor, and controls solutions. The company is led by President & CEO Jeff Liu. The global headquarters is in Shanghai. Above All Lighting also has North American operations that include production facilities in New Jersey and Vancouver.
Above All Lighting is also expanding its U.S. manufacturing footprint with a new facility planned in Washington State. The move will strengthen domestic production capacity, support Buy American and Build America, Buy America requirements, and help the company navigate ongoing tariff and supply-chain pressures.
Building the Right Rep Network
Colette’s immediate focus is on aligning Above All Lighting with best-in-class agency representation. Her mandate includes resetting territories. She is also building a rep network that reflects the company’s increasingly specification-driven product portfolio.
Within days of starting, Colette had already issued contracts across key markets in the Midwest, Texas, the Southeast, and along the East Coast. The early momentum reflects long-standing professional relationships and a clear strategy. Therefore, the goal is to place Above All Lighting in front of the designers, engineers, and specifiers who shape project decisions.
Expanding Awareness in Core Regions
As EVP of Sales, Colette is responsible for increasing Above All Lighting’s visibility and relevance in the Central and Southeast U.S. These regions represent significant growth opportunities for architectural lighting manufacturers. Her approach centers on education and consistent regional support. She works in close collaboration with agency partners.
While the company currently emphasizes architectural indoor and outdoor solutions, Colette has also signaled a longer-term interest in expanding into additional verticals. This will occur as the product portfolio grows.
Industry Experience That Fits the Moment
Over the course of her career, Colette has worked across multiple segments of the lighting industry, from architectural linear systems to highly specialized applications. These include healthcare lighting. That breadth of experience positions her well to guide Above All Lighting through its next phase of development.
Looking Ahead
Above All Lighting will exhibit at LEDucation this year, providing an opportunity for the design community to see the company’s expanding lineup firsthand. With new manufacturing capacity underway and a refreshed sales strategy in motion, the company appears poised to strengthen its position in the architectural lighting market.
For Colette, the role represents a chance to help shape a company that has steadily matured and is now ready for its next chapter—one built on specification-grade products, strong agency partnerships, and a clear regional strategy.