Coleto Brands has appointed Rick Roetken as its new Chief Executive Officer, effective immediately. Roetken brings more than 35 years of leadership experience across the building and industrial sectors, with a background in driving growth, operational improvements, and organizational transformation.

Throughout his career, Roetken has led teams through periods of change while maintaining a focus on innovation, operational excellence, and delivering value for customers and stakeholders. Coleto Brands said his experience and leadership approach will support the company’s continued growth and strategic priorities.

As Coleto moves into its next phase of development, the company emphasized that its commitment to customers, partners, and employees remains unchanged. Its focus on delivering an exceptional experience and building on its existing momentum will continue to guide business decisions.

Roetken plans to spend his first several weeks connecting with customers, employees, and stakeholders to better understand their perspectives and priorities. Coleto Brands said his leadership will help accelerate its efforts and create additional value for its partners and customers.