Carmel Indiana September 3, 2024 — The National Electrical Manufacturers Representatives Association (NEMRA) is proud to announce the release of the “Manufacturer of the Future” study developed in partnership with Channel Marketing Group. This important initiative gathered essential insights from manufacturers to better understand their perspectives on the market, the channel, and their needs over the next 3-5 years. The study, conducted throughout the first part of 2024, involved in-depth interviews with over 30 manufacturers, providing valuable input on the key dynamics that will impact the manufacturer/manufacturer representative relationships in the coming years.
“NEMRA’s Strategic Advisory Council (SAC) has played a crucial role in identifying the key trends that are reshaping our industry,” said Jim Johnson, NEMRA President. “The ‘Manufacturer of the Future’ study is a direct response to these trends, providing a comprehensive roadmap that ensures NEMRA members are well-prepared to address the evolving needs of their partners and clients”. Johnson went on to add, “This study goes beyond just market opportunities or products; it delves into the dynamics that drive relationships between manufacturers and their representatives, equipping us to understand and prepare for the future.”
As the role of manufacturer representatives in the channel becomes increasingly critical to supporting manufacturers, distributors, contractors, and other electrical buying influencers, this study will offer a guide to navigating these complex dynamics.
If you are a member of NEMRA and would like to request your copy of the report, please go here or contact Sue Todd at [email protected].
About NEMRA
Established in 1969, NEMRA, the National Electrical Manufacturers Representatives Association, offers its members powerful resources for educational and professional development, networking, and new business opportunities. NEMRA combines the premier sales and marketing agencies in the electrical industry with top manufacturers.
About Channel Marketing Group: Channel Marketing Group provides strategic consulting services to manufacturers, distributors, and industry associations, specializing in go-to-market strategies and channel development.