It’s What’s Inside That Matters
Cree is showing the world what is possible when market leading LED products, technology and engineering innovation are combined. We are a premier innovator and manufacturer of semiconductors that enhance the value of solid-state lighting, power and communications products by significantly increasing their energy performance and efficiency.
Not only is Cree at the forefront of the sustainable energy movement, but we are committed to leading the market and showing the industry what’s possible with our technology. We are the innovators, the pioneers, the dreamers. We do not accept the status quo. At Cree we know that what matters is what’s inside, because our people are what define us; acting alone, working together and leading others.
We currently have an opening for a Channel Marketing Manager with our LED Lighting group, located in either our Durham, NC or Racine, WI facilities. If you’re an experienced marketing professional and have worked in the electrical distribution channel, now is your chance to join the LED Lighting Revolution.
Summary:
The Channel Marketing Manager designs, develops and executes revenue generating joint marketing programs with our distribution channel partners in North America. This role requires an experienced marketer with an understanding of channel marketing programs, especially those aimed at increasing channel sell-through. You will be responsible for demand generation with the channels. You will work very closely with the channel partners, the channel sales team and the marketing communications team to support and accelerate all channel activities. You will be directly responsible for joint marketing programs, product launch in channel, channel event management, sales promotions, channel communications, product marketing in partner channels, assessment of programs and the channel marketing budget. You must have high energy and be able to multi-task and communicate exceedingly well.
Responsibilities:
- Develop, design, implement and measure marketing programs for the electrical distribution channel.
- Lead continuous innovation required to effectively engage Channel partners to focus on Cree products.
- Manage and monitor execution of all channel-marketing programs, working closely with channel partners as well as the sales, and business development (rebate) teams.
- Responsible for channel partner communications: crafting and sending channel partner communications on an ongoing basis.
- Execute product launch in channel including: setting up channel partner SKUs, partner specific packaging channel partner on-line content, training programs and materials for channel partners.
- Execute channel partner events, conferences and meetings.
- Manage the launch process and documentation of the channel partner program.
- Responsible for development and content management of Cree Channel Partner Portal, updating documents, posting new information, etc.
- Responsible for advocating for the channel at product launch meetings (represent concerns/requirements of the Channel), and for developing the product launch plan for the Channel
- Evaluate potential program opportunities based on consistency with overall business goals and marketing plan, as well as the financial ROI, impact/visibility and execution requirements.
- Evangelize and champion channel mission, purpose, and needs within partner and internally within Cree.
Requirements:
- 4+ years relevant channel marketing management experience, preferably from a lighting or high technology company
- Must be responsive, self-motivated and able to independently manage numerous activities with minimal supervision.
- Capable of gaining consensus across a wide variety of stakeholders and a demonstrated ability to influence cross-functional teams without formal authority
- Exceptional verbal and written communication skills (English)
- Exceptional analytical skills
- Candidate must be a US Citizen or Permanent Resident (Green Card Holder)
- Willingness to travel (25%)
Preferences:
- Undergraduate degree in Marketing, Business, or Engineering
- MBA (Preferred)
- Lighting industry or high tech industry channel marketing management experience
TO APPLY:
- Please visit our website to submit a resume for consideration – www.cree.com/careers
- Click Job Listings, and then select Staff Positions
- In the new window search for Channel Marketing Manager – #950259
- Click the job title to apply
EOE