Specification Regional Sales Manager, Central U.S – WAC Modern Forms

March 4 [addtoany]


The Central U.S. Modern Forms Specification Regional Sales Manager is responsible for overall relationship management of customers and sales reps, to meet sales goals, build Brand awareness and market share through Architects, Engineers, Designers and Specifiers while exceeding customer expectations.  

Critical Success Factors:

  • Development and execution of strategic plans to achieve sales targets
  • Manage and drive performance of external Sales Reps in specified territory
  • Positive relationship management both internal and external with the goal of increasing sales


  • Execute company sales growth objectives via coordinated efforts with inside Business Development Team and outside independent sales rep force.
  • Develop and implement monthly strategic plans for the achievement of sales targets within assigned territory.
  • Manage Specification Sales Reps in a specified region to develop new business and increase overall sales. This includes but is not limited to training and developing independent reps and customers, ensuring reps dedicate sufficient time to Modern Forms product line with the overall goal of increasing sales.
  • Identify any issues or problems in the territory and collaborate with internal sources to resolve the issue through to satisfactory resolution in a timely manner.
  • Work with sales reps and internal sales team to drive achievement of promotion targets.
  • Develop creative programs to achieve sales targets while maintaining profitability.
  • Drive and evaluate performance of each independent sales representative group and make recommendations for hiring/termination as necessary.
  • Conduct in field market research and provide well thought out new product ideas including target market, necessary listings, suggested price points and anticipated sales forecast.
  • Maintain existing accounts including working with internal departments to follow up on credit/collections issues and returns.
  • Manage within approved expense, returns and discount budgets.


  • 5-7 years sales experience with proven track record of success managing independent sales force within the lighting industry.
  • Bachelor’s Degree or the equivalent work-related experience in a business-related field
  • Solid strategic planning and execution skills
  • Self-directed, ability to produce results independently
  • 70 to 80% travel within assigned territory
  • Proven ability to exercise good judgment and discretion


We recognize people as our most valuable asset. Our competitive salary and benefits package includes: paid time off; medical & dental premiums (including family coverage), vision, life, 401(k); tuition assistance; and continuous training and development.

About Us:

Founded in 1984, WAC Lighting has evolved into a global company that designs, engineers and manufactures innovative track, recessed, under cabinet, monorail, step and wall lights and decorative lighting solutions with a new sustainable LED collection for residential, retail, hospitality, museum and commercial applications.  Modern Forms was founded as an extension of WAC in 2013 and is now designated as a sister company under the W Group of companies.


We strive every day to develop sustainable lighting by maximizing the aesthetic quality of today’s interior environment while minimizing the impact on our world’s precious natural environment. To achieve this goal, we are developing luminaries that deliver the finest quality of light with the most energy efficient lamping and optic technology available. We acknowledge our responsibility to raise the standards for how lighting quality is provided.

For immediate consideration, please e-mail your resume to: hr@waclighting.com.  Please note salary history on your cover page. Given the high volume of responses, only qualified candidates will be contacted. The W Group is an Equal Opportunity Employer. M/F/D/V encouraged to apply.