Current Announces Additional Sales Team & Product Specification

CLEVELAND — Current has selected Davis Marketing Associates to be their new agency partner to assist in extending Current’s extensive portfolio of Tetra LED signage lighting products to more sign fabricators throughout the Northeastern, Mid-Atlantic and Great Lakes regions. The partners look forward to the new opportunities to serve distribution, sign fabrication, design firms & brand owners.

DMA has been serving customers in this region over thirty years. The company offers sales and support for lighting, substrates, print media and other various products for the sign, graphics & visual communications industry, with 5 representatives covering 15 states.

Ken Davis, CPMR (Northeast) established the agency in 1982, and applies his vast knowledge in materials for the sign industry with key channel partners and distribution.

Ron Nowak (Great Lakes) has been working with DMA for over thirty years. Ron uses his years of sales experience educating those involved in distribution, design & fabrication in the sign & graphics market.

Justin Ventola (Tristate/Mid-Atlantic) joined the team one year ago, offering solution-based selling with his vast product knowledge and deep understanding of distribution and fabrication.

Barry Blythe (New England/Upstate NY) is a new addition to the team, with thirty years of experience in distribution & product sales, fifteen of which are specifically in LED lighting and product development. Barry is a solution provider for channel partners & sign fabricators. 

Kevin Rourke (Northeast/National Material Specification) has thirty years in the lighting & graphics industry, working closely with regional & national sign fabricators. He serves as a conduit between distribution, sign fabrication, design & branding stakeholders. Kevin has been an industrial member of SEGD since 1999.

“We are delighted to be partnering with Davis Marketing,” said Mike Doss, VP of Specialty at Current. “They have extensive history with the signage industry and with their talented sales team, I am confident we will be able to bring best in class service to our mutual customers in the region.”

“The DMA team is very excited about our association with Current. For many years they have been an innovator and leader in product development and market presence,” added Ken Davis. “Our collaborative efforts will focus on providing both valued channel partners and sign builders with state-of-the-art technology and unparalleled service.”

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