LAS VEGAS, NEVADA — TUESDAY JANUARY 9, 2024
Kuzco Group, the leading modern lighting manufacturer in North America, proudly announces the strategic acquisition of Auroralight, a leading commercial-grade outdoor lighting manufacturer based in Carlsbad, California. This strategic move reinforces Kuzco Group’s commitment to pioneering design, innovation, and unparalleled quality in the lighting industry.
Established in 1996, Auroralight has long been recognized as a trailblazer in high quality, marine grade landscape lighting fixtures. The brand has consistently delivered solid brass and copper fixtures capable of withstanding any harsh environment. Auroralight is dedicated to their craftsmanship, offering a lifetime warranty and pushing sustainability initiatives with its quality of materials and localized manufacturing. John Hradnansky will be continuing his work with Auroralight as acting CEO with Steve Wood acting as President.
Kuzco Group’s ambitious growth since its inception, coupled with its mission to offer cutting-edge designs at every price point, has positioned the company as a lighting industry leader. The acquisition of Auroralight aligns seamlessly with Kuzco Group’s vision, bringing together two design focused manufacturers to create ground- breaking design in new categories.
Kuzco Group’s acquisition of Auroralight continues to expand the company’s broad offering, including current brands Kuzco, Alora, and Alora Mood as well as the growing number of new categories offered by Kuzco Group including smart fans, mirrors, and track systems. “We are beyond excited to welcome Auroralight and their beautiful, quality product to our brand portfolio” marks Nathan Yang, President of Kuzco Lighting.
By combining design expertise and an unwavering commitment to quality, this collaboration will drive innovation and set new benchmarks in the landscape lighting industry and beyond. Kuzco Group will now begin to work with the team at Auroralight on new and exciting concepts utilizing Auroralight’s made in the USA manufacturing facilities.
Paul Sidhu, Director of Marketing for Kuzco Group, notes, “The acquisition of Auroralight into our brand portfolio is a huge step forward when it comes to our design and manufacturing capabilities. This is a whole new side of lighting we can explore and expand upon using the expertise of the team at Auroralight.”
The future is bright as Kuzco Group and Auroralight express gratitude to their customers, partners, and dedicated teams for their ongoing support. This collaboration signals a new era in landscape lighting, promising enhanced designs, cutting-edge technology, and an unparalleled commitment to excellence.
Lightovation attendees this week at January Market can view an offering of Auroralight products in the Kuzco showroom #TM4010.
About Kuzco Group:
Founded in 2006, Kuzco Group is a family of lighting brands dedicated to creating cutting-edge designs using the latest in LED technology at affordable prices. Kuzco Group is a collective of brands: Kuzco, Alora, Alora Mood, and Auroralight. With locations spanning from Vancouver to Los Angeles, Las Vegas, Dallas, and New York, Kuzco Group is committed to providing the highest quality products and customer service. Kuzco Group has won numerous awards both for sales and design including Canada’s Top Growing Companies (2019, 2020,2022), Red Dot (2020, 2021), LIT Design Awards, and more.
About Auroralight:
Established in 1996, Auroralight is a leading commercial-grade outdoor lighting manufacturer based in Carlsbad, California. With a focus on enduring design, craftsmanship, and quality, Auroralight sets the standard for landscape lighting, offering state-of-the-art engineering, CNC Machining Technology, and decades of real-world landscape lighting experience. Auroralight offers endless customization of their products, allowing for endless possibilities.