Legrand’s Brian DiBella Discusses Market Strategy, Controls, and Industry Relationships at LEDucation 2025
Today’s C-Suite Series features a conversation with Brian DiBella, President and CEO of Legrand North and Central America. The discussion covers key themes shaping the lighting industry today, including the enduring value of relationships, the evolving role of controls, and Legrand’s unique approach to brand management.
Relationships Drive Industry Success
DiBella emphasized that relationships remain at the core of the lighting business. From manufacturers and agents to specifiers and engineers, strong connections are critical to getting projects done. This people-first approach is deeply embedded in Legrand’s culture and continues to play a pivotal role in the company’s strategy.
Controls: More Accessible, Still Evolving
Although controls have been a topic of conversation for decades, the industry has yet to fully leverage their potential. DiBella noted that technology has become more reliable, affordable, and accessible—but challenges remain in maintaining accuracy after spaces are commissioned. As lighting environments become more dynamic, there’s growing potential for adaptive systems and AI-driven solutions to improve performance and user experience.
Brand Independence Within a Unified Framework
Legrand manages five lighting brands in North America, in addition to its controls divisions, Wattstopper and Exceilium. Each lighting brand operates independently, with dedicated leadership and teams focused solely on their respective businesses. This model allows each brand to maintain its identity and market focus, while shared back-office functions such as IT and procurement support overall efficiency.
Tariffs and Domestic Manufacturing
With most lighting products manufactured in the U.S., Legrand is better positioned to navigate international trade challenges. However, tariffs still impact the business, particularly as domestic suppliers raise prices in response to global market shifts. DiBella acknowledged the inflationary effects of tariffs, noting that rising material costs—especially metals—may lead to broader price increases across the industry.
A People-Centered Industry
Reflecting on the human side of lighting, DiBella and Reid agreed that the industry’s strength lies in its people. Long-standing relationships, such as those built over years of collaboration, continue to define the lighting community and contribute to its success.
Looking Ahead
Despite current economic headwinds, DiBella remains optimistic about the future of lighting. He pointed to the increasing demand for smarter, more responsive environments—particularly in workplaces and learning institutions—as a sign of continued growth and innovation. While he did not disclose any specific plans, he confirmed that Legrand remains open to future acquisitions that align with its strategic goals.