Cree is pleased to announce that, effective immediately, Craig Atwater is appointed as SVP and General Manager of Lighting, reporting to Gregg Lowe. Previously, Craig had been announced as acting in that role.
Craig is also now a member of the SLT at Cree.
Craig recently served as VP Marketing for the Cree Lighting business where he and the team were focused on delivering innovative products to our customers and implementing strategies for growth. Craig joined Cree from Eaton/Cooper’s Crouse-Hinds Division, where he was VP & GM of a $600M high-grade electrical lighting business. Craig has a strong history in the lighting industry, having spent 19 years with Eaton/Cooper in progressive levels of leadership in Engineering, Operations and Product Marketing.