Job Description:
The Marketing Manager will be responsible for developing, implementing and executing strategic marketing plans in order to attract potential customers and retain existing ones.
Responsibilities include:
- Product knowledge is an essential skill; learn and understand our product features and benefits.
- Develop and implement marketing plans including print and online advertising, social media advertising, tradeshows/events and marketing collateral
- Manage and lead marketing team
- Work with cross-functional peers to execute marketing tools for sales and customer needs
- Develop relationships with vendor partners and press
- Develop plan for adding content for the website
- Delivering top organic rankings utilizing SEO
- Develop, implement, and maintain Marketing budget for entire department
- Manage e-mail marketing campaigns, including segmented e-mail campaigns
- Manage and update both e-mail and direct mail contact lists
- Manage social media strategy
- Review all content for internal or external use; editorial, press releases, website content
- Establishing the Company as a technical leader in the lighting field
- Provide creative and design feedback
- Ensure all documents are aligned with corporate brand identity
Key Skills Required:
- Bachelor’s degree in Marketing
- Excellent writing and communication skills
- Prior management and manufacturing experience
- Experience managing departmental budgets
- Adobe Creative Suite, including Photoshop, Illustrator, InDesign a plus
- Proficiency in Windows-based applications, Word, Excel, Outlook, etc.
- Ability to multi-task in a fast-paced environment
- Ability to work independently as well as with a team to achieve objectives
- Lighting industry knowledge a plus
- Knowledge of SEO, social media, web analytics
- Must have effective project management skills
About You:
- Must possess excellent communication skills and be self-motivated
- Ability to manage multiple projects simultaneously
- Extreme attention to detail
- Professional, responsible and dedicated
- Friendly and flexible
Benefits
- Competitive pay
- Health, dental & vision insurance
- Matching 401(k) plan
Interested candidates should send their resume to [email protected]