GE Current, a Daintree company, Promotes Price Increase with an Unusual Tool

GE Current, a Daintree company is promoting their latest price increase announcement using their automated attendant.  We have never heard of this before, but it makes sense.   When you call the toll-free  number and press 1 for Customer Service, the following announcement is played:

Before we transfer you, we want to insure you are aware that there is a price increase of approximately 30% on our traditional lamp and ballast products. This will go in effect January 3rd and will vary by product category.   Please  ask about your Customer Representative about this and our small order fee for traditional lamp and ballast products.