In episode 66 of The Lighting Controls Podcast, Bruce “The Lighting Sherpa” Clark joins Webster and Ron to discuss various aspects of the lighting industry. Topics include the Custom Electronics Design and Installation Association (CEDIA), dealers, buying groups, reps, and lighting designers. Known for his engaging analogies like “trunk slammers,” “The Golden Goose,” and “lights as paint brushes,” Bruce brings his passion, personality, and creativity to each encounter.
Experience and Background
Bruce’s extensive experience as a critical team member in launching an innovative and successful lighting design firm provides him with the background to help others achieve similar success. For over five years, he has focused his professional energy on the emerging Custom Integration residential and resimercial markets.
Training and Development
Bruce has developed curriculum and delivered training content for A/V Integrators, aiding them in designing their own lighting projects. This training has provided immediate capacity to their projects by acting as a liaison and trusted advisor. He has also collaborated with lighting manufacturers to enhance opportunities for Custom Integrators, recognizing the value and future potential of this market segment.
Importance of Lighting
Bruce emphasizes that light is the most significant way architectural spaces are experienced. He highlights the industry’s seismic shift towards a more technologically advanced method of delivering both light and design. He is committed to assisting Custom Integrators worldwide in presenting the benefits of better lighting and helping their customers understand the aesthetic, economic, energy, and health benefits.
Click the link to watch the full episode with Bruce Clark