HK Lighting has an opening for a Marketing Manager to join our team! In this role you will be responsible for leading all marketing activities including brand marketing, social media, product marketing, and public relations. You will work closely with the Director of Sales and Operations to create strategy for the company. The ideal candidate will be a motivated and enthusiastic self-starter who is hands on with challenges. Our team is grounded in principles of learning fast, focusing on our customer, and quickly adapting to deliver on new opportunities. This position will report to the VP of Sales. At HK Lighting our mission is to bring lighting performance and longevity to every outdoor space. HK Lighting is a premier spec grade exterior architectural lighting company. We are proud to offer a market-leading range of premium products across categories, styles, and price points, and, above all, world-class customer experience.
Position Summary:
This role is instrumental in helping HK Lighting become even more well-known for its broad assortment of Architectural Lighting. The Marketing Manager will support growth across all channels including Direct commercial business, Lighting Specifiers, Integrators, E-Commerce, and Direct-to-Designers.
This role will help build and expand the HK Lightings brand by driving awareness and inspiration through a wide range of online and offline marketing activity related to product launches, digital marketing efforts and sales materials. This role will be expected to report quarterly on measurable activities.
Responsibilities:
• New Product Introductions – Work closely with Product Development, Creative and Engineering teams to ensure every new product launches with complete and accurate content, imagery and inspiring/educational sales tools.
• Catalog/Website/Specification Sheets/ Install instructions and Design Guides– Work closely with Product Development and creative teams to prepare, build and maintain Architectural catalogs/brochures, website content and specification sheets. Includes drafting, copy writing, proofing, working with the web-team for implementation, and coordinating distribution.
• Sales Tools/Trainings – Support the Sales Teams by soliciting feedback on material needs and execute upon feedback via a “project management” mindset and within the expectations of the budget. Sales Tools include rep cases, catalogs/brochures, application imagery, installation and feature videos, webinar trainings, etc.
• Tradeshow – Work closely with the Sales and creative teams to ensure HK’s Architectural displays, marketing collateral, physical prodcuts and special events represent the brand in the best possible light. Attend tradeshows including set-up, training, and interacting with Sales Reps and Customers.
• Email Campaigns & Social Media – Drive brand awareness through creation of email and social media topics including Instagram, LinkedIn, and Pinterest. This role is responsible for developing a content calendar and working with the creative team to deploy relevant content to each platform.
• Competitive Research – Monitor and report on marketing programs led by competitive lighting companies across all relevant channels.
• Budget – Responsibly execute upon marketing initiatives within the expectations of the budget and help track expenses for the department.
• To set objectives and marketing plans related to brand strategy, new product development pipelines and sales goals, all in the context of an ever increasing understanding of the competitive space and the key market drivers.
• To manage & measure ongoing marketing plans — making recommendations about objectives, key messaging, budget estimates, research/metrics, etc. and then executing approved plans throughout successful completion.
• To serve as brand source for internal PR outreach, providing brand priorities, direction, key messaging and product information as newsworthy products/programs are launched — striving for positive, timely, accurate publicity in targeted publications and social media outlets, particularly building our expertise within targeted social media that impacts our key constituents.
• To plan and create multi-faceted marketing plans to support/publicize large, new product roll-outs driven by the timing of industry-wide trade shows/conferences during which the brands tend to launch their new lines.
• To develop ongoing sales support materials, programs, and newsletters to increase the productivity and effectiveness of our network of sales reps with our customers (whether industry specifiers, e.g. architects, lighting designers, etc.)
• To write and continually update copy for a wide range of marketing materials, e.g. catalogs, product descriptions, social media posts, sales/customer newsletters, a wide variety of email blasts, etc.
Qualifications:
• Bachelor’s Degree in Marketing, Communications, Public Relations or related field. (Preferred by not mandatory)
• A minimum of five (5) years of full-time experience as a professional marketing manager (spanning both traditional and digital marketing).
• 3 years’ experience in Architectural Lighting is preferred
• Any equivalent combination of education, experience, and training which provides the required knowledge, skills, and abilities will be accepted.
• Experience in multi-channel B2B and B2C business models is a plus.
• Must exhibit proficient computer skills utilizing the Microsoft Office Suite and Adobe suite of products (Photoshop, InDesign, and Illistrator). Experience with Constant Contact database/email system or like product.
• Strong knowledge of the principles, practices, and objectives of marketing, particularly in product marketing
• Proven success in developing, implementing and measuring marketing programs, public relations, social media, digital marketing, etc.
• Excellent verbal communication and writing skills, with some copy writing experience (with samples available)
• Interest in and energy to investigate new marketing strategies, techniques and tactics to bring a steady stream of new recommendations designed to meet the overall marketing objectives in more efficient and/or effective ways
If interested, please contact [email protected]