EdisonReport Expands Sales Leadership with Addition of Industry Veteran Bill Middleton
EdisonReport is pleased to announce that Bill Middleton is joining the organization to lead our sales initiative. Notably, his arrival marks the first time in our history that we have a dedicated professional focused exclusively on sales. As a result, after more than 25 years of advertisers relying on a largely self-serve model, this addition signals a pivotal evolution for our brand. As EdisonReport continues to grow, this is the right moment to elevate our outreach and strengthen our partnerships across the lighting industry.
Experience That Strengthens Our Mission
Bill brings over 30 years of lighting-industry media sales experience, most recently with LD+A. Moreover, he builds deep relationships, provides careful account stewardship, and helps clients articulate their value with clarity and confidence.
Bill will be responsible for driving advertising sales for EdisonReport, EdisonReport+, LightFast, and LightPitch™.
“Hiring Bill Middleton was a stroke of genius by the EdisonReport,” said Paul Tarricone, former Editor and Publisher of LD+A magazine. “I worked with Bill for more than 20 years and he is a true consultative ad executive, who has deep market knowledge, and is skilled at matching each client’s marketing objectives to the various platforms available, whether it be print, digital or sponsorship.”
Strengthening the Existing Team
This addition complements—not replaces—the outstanding leadership already in place. Cliff Smith, Publisher of designing lighting (dl) magazine and Vice President of Sales will continue in his many critical roles. In addition, Cliff remains responsible for advertising and sponsorship across designing lighting (dl), LM&M, The Spec, the Lifetime Achievement Awards, and The Show Daily. His work has been central to the growth and credibility of these brands. His success demonstrates the value of having dedicated sales leadership supporting each publication.
As EdisonReport grows, adding a dedicated sales role strengthens our team and expands opportunities for partners. Therefore, with Cliff overseeing multiple titles and Bill focused on EdisonReport, we’re investing in better service and stronger industry relationships.
Contact Information
For EdisonReport advertising inquiries, contact Bill Middleton at [email protected], phone: 404-394-7026.
For designing lighting (dl), LM&M, The Spec, sponsorships, and The Show Daily, contact Cliff Smith at [email protected], phone: 917-705-3439