At LEDucation 2026, I sat down with Graham Whittaker, President of Zumtobel USA, to discuss the company’s presence in North America, its ongoing production strategy, and its focus on innovation.
Continued Production in Highland
A key message from Whittaker was the company’s commitment to maintaining its production facility in Highland.
He emphasized that operations will continue, supported by both local manufacturing and additional resources from the company’s European facilities. This dual approach allows Zumtobel to maintain consistency while introducing new innovations into the U.S. market.
Supporting Core Product Lines
Zumtobel will continue producing several of its established product lines in Highland, while also expanding into new offerings.
Whittaker noted that the facility plays an important role not only in manufacturing but also in custom product development, allowing the company to respond to project-specific needs and evolving market demands.
The Importance of Lighting Designers
Whittaker highlighted the critical role that lighting designers play in the industry.
With a background in lighting design himself, he emphasized how integral designers are to the overall project process, from concept to execution. He also noted that events like LEDucation provide valuable opportunities to connect directly with the design community and share new ideas.
A Legacy of Innovation
With more than 75 years in the industry, Zumtobel has built a reputation for innovation.
Whittaker pointed to the company’s long history of developing new lighting concepts, not only in optics and performance but also in how lighting is applied within spaces. This focus on innovation continues to shape the company’s product development strategy today.
Introducing New Design Concepts
At LEDucation 2026, Zumtobel showcased new product developments that reflect a shift toward more integrated and architectural lighting solutions.
Whittaker described products that blur the line between lighting and architecture, contributing to a broader design language within a space rather than functioning as standalone fixtures.
Expanding Product Innovation
The company is also introducing new advancements in optics and manufacturing, including emerging technologies that support more flexible and scalable lighting solutions.
These developments are aligned with changing workplace environments, where lighting is expected to support both functionality and experience.
A Positive Market Outlook
Looking at the broader market, Whittaker expressed optimism about both the U.S. and global lighting economies.
While acknowledging challenges such as tariffs and regional economic differences, he noted that the North American market continues to grow. He also pointed to opportunities in new application areas as the company expands its reach.
Looking Ahead
As Zumtobel continues to evolve, its strategy remains focused on innovation, collaboration, and market expansion.
With a strong foundation in design and manufacturing, the company is positioning itself to remain a key player in the architectural lighting industry for years to come.
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