Lumascape, a global provider of architectural lighting solutions, announced the appointment of Darin Ayres as Vice President of Global Sales & Marketing.
In his new role, Ayres will lead Lumascape’s global sales and marketing organizations, with a focus on accelerating growth, strengthening the company’s presence within the architectural specification community, expanding relationships with agency and distribution partners, and creating greater alignment across sales, marketing and product. Ayres brings more than 20 years of commercial leadership experience across specification sales, marketing and channel development. His career includes leadership roles within the lighting industry as well as other specification-driven markets, giving him experience building high-performing teams, developing channel partnerships and connecting market needs with broader commercial strategy.
The appointment also marks a return to the Hunter Industries organization for Ayres. Earlier in his career, he played a leadership role in the development of Hunter’s professional lighting business and the HOLM brand before continuing his career with B-K Lighting and, most recently, Rain Bird Corp. Across those roles, Ayres has worked closely with manufacturers’ representatives, distributors, designers, specifiers and other partners throughout the commercial channel.
“Darin understands both the specification community and what it takes to build sustainable growth through strong partnerships,” said Greg Hunter, CEO of Hunter Industries. “He brings a combination of sales and marketing leadership, industry experience and a collaborative approach that fits extremely well with Lumascape. We’re excited to welcome him back to Hunter Industries and to have him help lead the next chapter of Lumascape’s growth.”
Ayres said one of his priorities will be strengthening the connection between Lumascape and the people who specify, represent, distribute and use its products around the world. He will also focus on bringing sales, marketing and product closer together so that market insight can translate more effectively into customer value and commercial opportunity. “Lumascape has an incredible foundation: innovative products, talented people and long-standing relationships throughout the lighting community,” said Darin Ayres, Vice President of Global Sales & Marketing, Lumascape. “My goal is to build on that foundation by making Lumascape easier to specify, easier to sell and easier to do business with, while expanding the relationships and market presence that will drive our next phase of growth.”
“What excites me most is the opportunity to spend time with our teams, agency and distribution partners, designers and customers around the world,” Ayres continued. “There is tremendous knowledge throughout that community. I want us to listen closely, learn from it and then translate what we hear into better products, stronger support and greater opportunities for everyone connected to Lumascape.”
Ayres’ leadership approach emphasizes collaboration across functions and a clear connection between strategy and execution. At Lumascape, that will include developing the company’s commercial organization while strengthening the processes, tools and partnerships required to support sustainable global growth.
About Lumascape
Lumascape designs and manufactures architectural lighting solutions for demanding exterior and built-environment applications. With a global presence and decades of experience in architectural illumination, Lumascape works with lighting designers, architects, specifiers and project partners to bring distinctive environments to life through light. For more information, visit Lumascape.com.