Hillsboro, OR, April 30, 2026: Ligman Lighting USA today announced it has rebranded as Ligman North America, marking its 15-year evolution operating in the US and Canada. The shift in identity reflects its core values and growth trajectory.
The updated identity includes a new logo, a refined visual language, and a brand framework built around four core values: Customer Obsession, Global Scale, Uniquely American, and World-Class Fabrication. These values are not aspirational; they describe how Ligman operates today. Ligman’s reputation for solving its customers’ biggest challenges and its ease of doing business has never been more important, especially in the US and Canada.
Customers benefit from Ligman’s global scale, delivering in 46 countries across six continents. Its world-class fabrication gives specifiers creative freedom through a portfolio of over 80 product families and 1,300+ products. Ligman North America is headquartered in Hillsboro, right outside of Portland, OR, where its local customer service, project, engineering, and factory teams support its American channel and deliver Ligman products that meet North American electrical standards.
“This rebrand is the result of years of trust built with our customers, specifiers, and channel partners,” said Austin Ashe, President of Ligman North America. “Our customers have always known what we are capable of. Now our identity makes that clear to everyone who encounters our brand for the first time. We are Ligman North America: the architectural outdoor lighting, infrastructure, and system solution company with a team that says yes when others say no.”
The rebrand also reflects a broader strategic story. Ligman North America’s mission—to deliver a positive customer experience every day by saying yes when others say no—is embodied in its growing portfolio of luminaires, poles, smart poles, and solar solutions. Recent product launches, including DaVinci Pole™, the company’s reinvention of the smart pole, and MicroPRIM™, its proprietary decorative and protective powder coat technology, signal a company operating at the frontier of architectural outdoor lighting and infrastructure design.
Ligman North America premiered the new branding at LEDucation 2026 in New York City, one of the most influential lighting design events in North America. The company’s booth showcased products including the DaVinci Pole™, the Zenith™ Solar Pole, and the soon-to-be-launched Slimsoft bollard, offering specifiers a first look at how Ligman unlocks creative freedom through daytime aesthetics and nighttime performance.
To learn more about Ligman North America, visit LigmanNorthAmerica.com.
About Ligman North America
Ligman North America is a customer-obsessed, global architectural outdoor lighting company that is uniquely American, utilizing world-class fabrication to foster creative freedom. With over 80 product families, 1,300+ products, and more than five million possible configurations, Ligman delivers specification-grade luminaires, poles, smart poles, and solar solutions across the US and Canadian markets. Headquartered in Hillsboro, Oregon, and supported by a global manufacturing network spanning 46 countries, Ligman North America is committed to saying yes when others say no.
Editor’s Note:
Ligman’s rebrand reflects a broader industry trend of global manufacturers strengthening regional identity and responsiveness. By emphasizing local support alongside international scale, the company positions itself to better serve specifiers navigating increasingly complex project demands across the U.S. and Canada.