Last week, EdisonReport reported that Signify is transitioning to a new representation of its Genlyte Solutions portfolio of luminaire brands, Interact connected brand, Philips Dynalite brand and Color Kinetics in the Philadelphia and South Jersey territory.

Today, the company announced that effective August 21, 2023, Synergy Electrical Sales will represent these brands, in addition to the Philips and Advance brands, to support commercial and industrial projects.

Dave Murphy & Associates (DMA) will represent Signify’s brands to support municipality, utility and transportation lighting needs in the region. DMA currently represents Signify in this market segment in Northern New Jersey and the New York Metro Area.  

Signify looks forward to working with Synergy and DMA in this expanded capacity.